- Profiled By Mother
- Shailene Woodley Wore Beatrice Valenzuela Chinos To Her InStyle Magazine Covershoot
Thank you Shailene!
Read more at InStyle
- The NY Times T Magazine Featured The Echo Park Craft Fair
Observed | At the Echo Park Craft Fair, California-Style Spirituality Rises Once Again
As far as Southern California festival style goes, the Echo Park Craft Fair is a long way from the bare midriffs and hippie posturing of Coachella. The biannual design and food festival, which celebrated its fifth anniversary last weekend, has evolved from an intimate backyard bazaar into the see-and-be-seen happening for a certain swath of the L.A. creative class…
See more pictures and read the rest of the article here, T Magazine
- Profiled By LA Weekly
Beatrice Valenzuela: The Trendsetting Shoe Designer
Seven years ago, when Beatrice Valenzuela was shopping at an open-air market in Mexico, she met an old guy who makes shoes. Valenzuela, who is a stylist and therefore a fashionable sort of girl, fell in love with the shoes. They were leather moccasins, charmingly hand-sewn, in a traditional indigenous style. “Let me import your shoes to America,” Valenzuela begged the zapatero.
“Why don’t you design your own?” the shoemaker, Ricardo Medina, replied. “And I’ll make them.” An international collaboration was born. To the partnership, Medina brought a lifetime’s worth of shoemaking skills. Valenzuela brought her earthy, bohemian, casual-luxury aesthetic.
“If I want to wear them,” she figured, “I’m sure there’s gonna be a lot of other girls who’d want to.”It has always been this way, ever since Valenzuela was a child. She’d buy a backpack and weeks later see five other girls carrying the same one. At first she was irritated. But a wise aunt advised her to be flattered instead. “From then on, my mindset changed,” Valenzuela explains, “to ‘we can all have it.’ ”
So back and forth she and the zapatero went, creating prototypes. Medina’s moccasins already had a lot going for them. Others had too much fringe, were too wide or looked too much like costumes. His were plain and minimal. The leather was supple. The soles were made of recycled rubber tires – a common material in Mexico, because it is durable, flexible and inexpensive.
With a few crucial tweaks, the shoes could be elegant. Valenzuela picked the colors – rich cobalt, brown, fuchsia. She trimmed the toe box, made it more feminine and less bulky. “Not like an Ugg boot,” she says, “where it loses the shape of the foot.”
Then she worked her connections. Her friends are stylists and shop owners who appreciate “beautiful craft that’s seriously approached.” Thus, an interior-design store, Commune, became the first shop to carry Beatrice Valenzuela moccasins. Then the gift shop in the Ace Hotel in Palm Springs, “where chic people from all over the world stay.” She also sells the shoes at the biannual Echo Park Craft Fair, which she co-founded and hosted for its first few years in her front yard. Buyers from L.A.’s top tier of indie retailers snapped them up.
Valenzuela’s business acumen has always been acute. Growing up in Mexico City, she’d buy candy bars in bulk at 30 cents a piece and sell them at school for a dollar apiece. After college at the Sorbonne in Paris, Valenzuela moved to Los Angeles in her early 20s and studied anthropology at Pasadena City College. Now 32, she has her own store, which bears her name, just a few blocks from her home in Echo Park.
“I order the shoes, and Ricardo makes them with a small team of workers,” she says. She keeps her line tight: just the moccasins, a few booties and a couple thongs, including a “running sandal” with a string you wrap around your ankle, modeled after ones worn by the Tarahumara tribe in Northern Mexico. “Originally it was for people who had to run messages over long distances.”
It has been hard to keep the shoes in stock. People are more than happy to pay the $175 to $210 retail price. They have literally bought them off Valenzuela’s feet. “When you look at the shoe, you can very easily see how it was put together. You understand it. That simplicity, it’s attractive,” she explains, a smile stealing across her face. “I still feel like I’m selling candy. It’s just the same.”
- Adios To Our Made In Mexico Beatrice Valenzuela Shoes
We are discontinuing our current styles in anticipation of our new line of shoes coming later this summer. We have a limited supply of sizes and colors. You’ll find our current inventory below. If you see a color or style not available online please call our store at (213) 986-8914.
-Black 8w 9w 11w | 12M
-Purple Suede 8M
-Oxblood 9w 11w
-Navy 10w 11w
-Green 10w 11w
-Red 9w 11w
-Sand 9w 10w 11w
-Brown 6w 7w 10w
-Caramel 7w 8w
-Brown 5w 6w | 8.5M
-Lavender Suede 14cm
Equivalents: Women can typically wear a Men’s shoe 2 sizes below their normal size (e.g., 7M = 9w), and vice versa although Men’s are slightly wider than Women’s.
- We Are So Excited About The Artists Coming To The Echo Park Craft Fair
- The Echo Park Craft Fair
The Echo Park Craft Fair returns Mother’s Day weekend May 10 & 11
1215 Bates Avenue, Los Angeles 90029
- Goop Included the Beatrice Valenzuela Shop in Their LA Intineraries
From the article;
This Mexico City native’s hand-sewn leather booties and sandals are the sort of thing you’ll never want to take off (in L.A. weather, at least). This just-opened boutique also offers the work of Valenzuela’s friends, like Kathleen Whitaker’s jewelry and Samatha Grisdale’s slouchy totes.
- Wonderful Article in Fabrik
Crafting Community: Art, Artisanship and the Seed of Human Industry By David Vega for Fabrik Magazine
A wonderful article highlighting what we do at the Beatrice Valenzuela Shop and the Echo Park Craft Fair
- New Arrivals from Chiapas
Including this Wooden Puzzle…
With a video Solution